Marketing action at the science fair

On November 9th, the science fair of Colégio Vértice (school where the Brazilian students of the team study) happened. There was a special part of the fair for the Formula 1 in schools project, where the teams that had Brazilian members and would go to the World Finals could present a little bit more about the project.

In order to catch the attention of people passing by the fair, Team Hydra made a very flashy banner that featured the main features of the team. People interested in the project stopped to talk to team members who explained a little more about the project, showed the portfolios and the cars. In addition to that, the team banner design featured a QR code that directed the team's social networks, so we were able to gain many new followers with the event.

The science fair lasted 4 hours and by the end of it we had reached around 80 people, who were extremely interested in the project and impressed with the work done by the high school students.